E-Kit Contents
Promotion Guide
- Full Guide - Use this guide to assist in planning for Child Health
Day and in educating your community about emergency medical services for children
and the importance of providing state-of-the-art emergency care for children
across the continuum of care from prevention to rehabilitation.
- History of Child Health Day - Under a Joint Resolution of the Congress,
the President of the United States has proclaimed National Child Health Day
every year since 1928. It was originally celebrated on May Day, May 1, each
year until 1960, when the date was moved to the first Monday in October. Over
the years, the topics for National Child Health Day have run the gamut from
prenatal care to adolescent health issues, and have included the effects of
day care on child development, strategies to prevent childhood injury, and
the importance of immunization. This year's theme focuses on the need to provide
the best possible care to the 30 million children annually who need emergency
care due to an acute illness.
- Event Check-list - Planning an event can be a lot of fun if you're
prepared and organized. This checklist outlines the steps you can take to
plan an event for National Child Health Day, October 7, 2002.
- Proclamation - Download this sample Child Health Day proclamation
based on the original one issued by President Calvin Coolidge in 1928.
- Pitch Letter - Your local news media offer endless opportunities
to communicate The Right Care When It Counts message to the public. Developing
solid relationships now with producers and reporters is key to placing stories
later that provide vital information to parents and caregivers about the importance
of being prepared for a pediatric medical emergency and the vital role pediatric
emergency medical services play in the life of the community. Fill in the
blanks on this pitch letter and use it to promote your Child Health Day event.
- Swiss-cheese news release - Your local news media offer endless opportunities
to communicate The Right Care When It Counts message to the public. Developing
solid relationships now with producers and reporters is key to placing stories
later that provide vital information to parents and caregivers about the importance
of being prepared for a pediatric medical emergency and the vital role pediatric
emergency medical services play in the life of the community. Fill in the
blanks or adapt this news release and use it to promote your Child Health
Day event.