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Maternal Mental Health Hotline Champions

Become a Champion – help us get the word out about the National Maternal Mental Health Hotline (1-833-TLC-MAMA). 

Please consider using approved messaging and materials provided on HRSA’s website as part of this effort, ensuring all activities reflect accurate health information and positively contribute to the maternal health awareness. 

Retailers, national associations, and other leaders across the country are already on board. They’re promoting the hotline to their customers, families, and communities they serve. 

Woman holding child

Join our campaign

In January 2025, we’re kicking off an outreach campaign to promote the National Maternal Mental Health Hotline. This will include a Week of Action during Maternal Mental Health Awareness Week from May 5 – 11, 2025. 

There are many ways to get involved in this campaign! As a Maternal Mental Health Hotline Champion, you can order and download 1-833-TLC-MAMA materials for free at any time to share with your friends, family, and network.

You could also display promotional materials in your store or waiting room, host a local day of action with other community organizations, or share social media posts to ensure mothers, pregnant women, and their families know this resource is available to them. 

For more information and to discuss how you can support this effort, email MMHHotlineChampion@hrsa.gov. 

  • Who’s already a Hotline Champion

    Our Hotline Champions are promoting mental health resources for moms and pregnant women in everyday locations by hanging up posters in prominent locations, sending out newsletters, posting to social media, and more.

    • Albertsons Companies, with over 2,200 stores in 34 states and the District of Columbia, such as Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. 
    • Babylist, which was used by 97 million people in 2023 to access products and services across commerce, media, and health for growing families. 
    • Children’s Hospital Association, which represents more than 200 children’s hospitals across the country. 
    • CVS Health, which serves 185 million people across Aetna, CVS Pharmacy, MinuteClinic, CVS Caremark, Oak Street Health and Signify Health. 
    • National Diaper Bank Network, which includes over 240 diaper bank programs assisting families in 50 U.S. states, the District of Columbia, and Puerto Rico. 
    • Walgreens, with nearly 9,000 stores across all 50 U.S. states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. 

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