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Maternal Mental Health Hotline Champions

Become a Champion – help us get the word out about the National Maternal Mental Health Hotline (1-833-TLC-MAMA). 

Retailers, national associations, and other leaders across the country are already on board. They’re promoting the hotline to their customers, families, and communities they serve. 

Woman holding child

Join our campaign

In January 2025, we’re kicking off an outreach campaign to promote the National Maternal Mental Health Hotline. This will include a Week of Action during Maternal Mental Health Awareness Week from May 5 – 11, 2025. 

There are many ways to get involved in this campaign! For example, you could display promotional materials in your store, host a local day of action with other community organizations, or share social media posts to ensure mothers, pregnant women, and their families know this resource is available to them. 

Ready to become a Hotline Champion? Email MMHHotlineChampion@hrsa.gov to coordinate with HRSA on your campaign efforts.

How we’ll recognize you

Maternal Mental Health Hotline Champions may be recognized on our website as well as through other communications during the Week of Action, such as a press release, webcast, or events hosted by HRSA. 

  • Who’s already a Hotline Champion

    Our Hotline Champions are promoting mental health resources for moms and pregnant women in everyday locations by hanging up posters in prominent locations, sending out newsletters, posting to social media, and more.

    • Albertsons Companies, with over 2,200 stores in 34 states and the District of Columbia, such as Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. 
    • Babylist, which was used by 97 million people in 2023 to access products and services across commerce, media, and health for growing families. 
    • Children’s Hospital Association, which represents more than 200 children’s hospitals across the country. 
    • CVS Health, which serves 185 million people across Aetna, CVS Pharmacy, MinuteClinic, CVS Caremark, Oak Street Health and Signify Health. 
    • National Diaper Bank Network, which includes over 240 diaper bank programs assisting families in 50 U.S. states, the District of Columbia, and Puerto Rico. 
    • Walgreens, with nearly 9,000 stores across all 50 U.S. states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. 

    Ready to become a Hotline Champion? Email MMHHotlineChampion@hrsa.gov.

Frequently Asked Questions

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