Since its launch on Mother's Day in May 2022, the Hotline has received more than 89,426 calls and texts, serving pregnant and postpartum women (women who recently gave birth) and their loved ones.
The data below show the reach and quality of Hotline services. All data are from October 2025 through December 2025.
Did people contact the Hotline for themselves or someone else?
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Most people are calling for themselves:
- 75% are calling for themselves, while 3% are calling on behalf of someone else (e.g., for a family member or friend)
- 1% said they were providers (contacting on behalf of a client or requesting information about the hotline)
- 20% were categorized as other/could not be determined1
- 1Caller type is determined by the counselor based on the interaction.
Were the people who contacted the Hotline pregnant or in the postpartum period?
Among the people who said they were calling for themselves, more are reaching out in the postpartum period, vs. those who are pregnant (56% vs. 26%).2
- 2Pregnant and Postpartum status is a subcategory of Calling for self. Pregnant and Postpartum status is reported when a person says in a conversation that they are pregnant or postpartum.
Why did people contact the Hotline?
People may call the hotline for more than one reason. The top five reasons people contact the hotline are: feeling overwhelmed, depression, anxiety, relationship conflict, and pregnancy. Because some people called for more than one reason, these percentages add up to more than 100.
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A help-seeker states they are overwhelmed. This most commonly means they are overcome with emotion/response/stimuli because of an amount of something (relationship, life, work, stress, childcare, parental demands, etc.) that is just too much to handle.
A help-seeker directly mentions feelings of depression, or the counselor recognizes signs/symptoms of depression.
A help-seeker directly mentions feelings of anxiety, or the counselor recognizes signs/symptoms of anxiety.
A help-seeker is experiencing relationship conflict that directly impacts their coping, ability to perform activities of daily living, parenting functions, and can include safety concerns, as well as intimate partner violence. Note, warm-line transfers may be made, as appropriate, to the National Domestic Violence Hotline.
A help-seeker contacts the hotline with questions regarding the Hotline, the support provided, its counselors, or with inquiries related to marketing/promotional materials.
The hotline helps. Here's how:
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The woman I was on the phone with tonight changed my life and the way I see my future with my baby. Whoever you were, thank you for the way you handled me. I hope I run into you again someday.
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I just wanted to say thank you for your help with helping my wife yesterday. You guys are fantastic. We started getting some help today already and I’m feeling encouraged. Thank you.
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You are my ray of sunshine tonight - I have been calling this line since I was pregnant and feel so grateful. No one has been here for me like you guys.
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